Brand Registration for A2P SMS

DialedIn is required by Mobile Number Operators (MNOs) to register the brand for your call center campaigns that use SMS, hence DialedIn requires you to provide the necessary information to fulfill this requirement in advance of your DialedIn campaign operational activation.

This is done through The Campaign Registry (TCR), a unified platform that MNOs came up with to manage 10-digit long code phone numbers (10DLC) for application-to-person messages, in order to comply with new regulations around robocalls and spam messages.

10 Digit Long Code (10DLC) is the new standard for text messaging sanctioned by the mobile operators for Application-to-Person (A2P) messaging.

TCR supports an A2P 10DLC text messaging Campaign ecosystem and provides visibility into the messaging source and content, allowing mobile carriers to provide a more reliable and simple messaging service for Campaign Service Providers (CSPs) and Brands.

BRAND is the company or entity the end USER believes to be sending the message. A CSP works with multiple Brands to create and launch SMS messaging Campaigns. A DCA (Direct Connect Aggregator) is a company that has a direct connection to an MNO Gateway and transmits messages on behalf of its customers. An MNO is the mobile operator who provides connectivity to end users. With this framework, the Brand messages end users via a high quality, sanctioned process.

Request Brand Registration

Before you can activate an SMS campaign, you must register your Brand with TCR, and that is done by providing DialedIn the necessary information so the registration can be requested on your behalf.

To successfully complete the registration, you must provide to DialedIn the required information below, in full, along with an explanation of how the SMS service will be used.

At the time of publishing this article, DialedIn expects your registration request to be submitted via a support ticket (preferred), or an e-mail to support@getdialedin.com. You must include the information below in a well-structured format, at a minimum.

Notice that there are three possible brand options: PRIVATE COMPANY, PUBLIC COMPANY, CHARITY / NON PROFIT ORGANIZATION. Your request should match one of those three.

WHEN REGISTERING A PRIVATE COMPANY

Legal company name:
Brand name:
Country of registration:
Employer ID Number (EIN) / Tax ID:
Address:
Vertical:
Contact phone:
Contact e-mail:
Website (optional):

WHEN REGISTERING A PUBLIC COMPANY

Legal company name:
Brand name:
Country of registration:
Employer ID Number (EIN) / Tax ID:
Address:
Vertical:
Stock symbol:
Stock exchange:
Contact phone:
Contact e-mail:
Website:

WHEN REGISTERING A CHARITY / NON PROFIT ORGANIZATION

Legal company name:
Brand name:
Country of registration:
Employer ID Number (EIN) / Tax ID:
Address:
Vertical:
Contact phone:
Contact e-mail:
Website (optional):

Note that Company Name and Brand Name do not have to be the same, though.

Important

Tax ID number is used in conjunction with the company’s name, address, and other information for TCR to perform a background investigation on the correct company.

If you are a US company or a foreign company with a US IRS Employer Identification Number (EIN):

It is crucial that the EIN matches the legal company name of the Brand you are registering for it to be correctly verified. Ensure that your legal company name is consistent with your IRS registration and is properly spelled.
The address should also be the same as that used in registering with the IRS.

If your primary business registration is in Canada:

Use your Canadian Corporation Number, which may be federal or provincial. For these cases, do NOT use your business number or federal tax ID number.
Ensure that your legal company name is consistent with your corporation registration and is properly spelled.
The address you enter should be the same as that used in registering with Corporations Canada.

If Europe, Eastern Europe, North Atlantic, Middle East, South America, and APAC:

Use the numeric portion of your VAT ID number.
If automated VAT identification matching is not implemented for your country (consult TCR, if in doubt), use the primary corporation registration number or tax ID number for your country.

HIYA Vetting & Number Registration

DialedIn provides you with top call center features and capabilities, which includes tools for you to manage your compliance with regulations, as well as minimize the possibility of your numbers getting flagged. However, there are certain things that only you can do, and there is one that we strongly recommend to you: HIYA Vetting & Number Registration.

Contact Hiya and visit their website to create your account, get vetted, and register your numbers. The following link may be of help: Hiya Registration.

Registration is free and includes a self-service console to easily register numbers and retire those you no longer use, as well as see the registration status of all your numbers at any time.

Hiya is a company that provides spam and fraud call protection and identity services to end-users. The Hiya end-user app identifies and blocks unwanted calls, displaying caller ID name and call reason on incoming calls. Therefore, it is important to be vetted and your numbers registered with them, so your call center operations stay effective.

With Hiya Registration, businesses are validated and registered on the Hiya Network. Carriers use spam protection systems to identify and label spam calls for their customers. These systems vary by carrier and rely on data modeling and AI. Businesses that register their numbers are vetted and recognized as legitimate callers, providing more information to spam protection systems to assess calls with the highest accuracy.

Vetting is a prerequisite to phone number registration. To register phone numbers, a business must first go through the vetting process to ensure they are a legitimate caller. By registering your numbers, you’re vetted and recognized as a legitimate caller, ensuring that your calls are delivered without spam labeling. Do keep in mind that if a business is registered and is still getting flagged as spam, usually means their calls are not following consumer preferences and laws, and other calling practices may need to be addressed.